Nexstar stations are returning to AT&T and DirecTV, with the companies reaching a new retrans deal on Thursday. The agreement ends a blackout that began July 4.

The timing is good considering that college football games begin this weekend. Plus, there’s a potentially major hurricane headed toward the US. More than 120 Nexstar stations were blacked out during the impasse, including Tampa NBC affiliate WFLA.

“Our customers want more choice and value and we are pleased to deliver that through this new agreement with Nexstar and its many local stations,” Rob Thun, svp, content and programming for AT&T, said in a statement.

“Nexstar’s long-standing commitment is to provide exceptional programming and service to the local communities we serve across the United States and this new multi-year agreement will allow us to continue delivering our stations’ leading network and sports content as well as local news and other programming to AT&T subscribers in our markets,” Keith Hopkins, Nexstar’s svp, distribution, said in the announcement.

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Pendulums Break

Commentary by Steve Effros In my last column I focused on the circular nature of the thinking surrounding telecom business plans. We go “round and round again” on such ideas as linear video broadcast

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