In response to befuddled March Madness fans who can’t find truTV and are not familiar it, the network decided to fight back with an informational campaign. They had a social listening war room of responders on hand. A digital hub with short-form content from the network. An old school channel finder, the hashtag #HaveUFoundtruTV, and the URL truTVisHere.com. The results surpassed all expectations, wit 168.3MM impressions in one week.

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Wednesday–April 23

DoJ Looking at Disney-Fubo

Looks like the Department of Justice is taking a closer look at Disney’s purchase of a controlling share in Fubo.

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