As part of National Geographic Society’s Big Cats Initiative (BCI) to help halt the decline of big cats, the network’s campaign created a powerful rallying cry that has raised awareness and educated people on the issue. It also inspired people to raise funds. Donations for Build A Boma have reached 42% of goal within several months of launching, and proceeds from the sale of the USA Today special edition totaled approximately $12K, to name just a few. The initiative also helped build a community and develop a bond for continued support.

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Monday–May 12

Upfront Out Front: NBCU, Fox Corp. Make Their Pitches

Economic concerns may be in the headlines, but networks still pulled out all the stops for the splashy spectacle of the network upfronts Monday. They also announced some real news.

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