The “Vikings” season 1 premiere was strong, but History wanted more for season 2. The goal was to was to expose the show to new viewers and increase awareness of the series, though placement of key art featuring heroic imagery of battles in pedestrian-heavy metropolitan areas like NYC’s Port Authority, double decker buses and subways. A Vikings app let users take selfies with their favorite character and the net even created a Vikings Fantasy league on social. The campaign helps the series premiere garner 3.2 million total viewers.

The Daily

Subscribe
Friday–April 25

Hope Ahead: Charter Mitigates Video Losses as Mobile Grows

Despite losing 60,000 internet and 181,000 video customers during 1Q25, Charter’s stock rallied following its earnings call Friday morning, ultimately closing the day up 11.43%.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Sep 11
2025 Faxies Awards Faxies Nominations Open! Final deadline: 4/4/25
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Carley Ashley, [email protected], for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.