Mark Lieberman
Title: President & CEO, Viamedia
Years in Cable: 20
Education: BSME, Tufts University; JD, Benjamin N. Cardozo School of Law
Best Advice in 7 Words or Less: Always remember—it’s all about the team.

Lieberman made a strong impression during his first year at Viamedia by overseeing the cable ad-rep company’s programmatic buying platform, placemedia. The system now reaches 210 television markets, allowing it to place national ad buys based on audience segments instead of just networks. Now that he has laid the groundwork, Lieberman is focused on expanding the company’s services and staying ahead of the technology curve.

The biggest innovation in cable over the last year: Programmatic TV
Favorite screen: iPad
Favorite vacation spot: Montauk, N.Y.
Favorite TV show as a kid: “M*A*S*H”
My favorite business/motivational book: Boys in the Boat by Daniel James Brown

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TU on Mexico’s Linear Model, Skinny Bundles

Interesting to hear TelevisaUnivision CEO Daniel Alegre give his current reading of what the linear situation looks like in Mexico to help explain why the company saw a 13% YOY drop in advertising revenue

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