Target and Turner built upon their existing relationship with a transmedia partnership that brought “Cougar Town” fans even closer into the show. The Cougar Town Sync/Shop created the first-ever live retail experience embedded within a TV episode and exceeded all expectations in press, impressions, traffic and buzz. The New York Times called it “a new era in product placement” as Sync/Shop gained 53 million on-air impressions, 47,000 Sync/Shop visitors and a 260% increase in brand recall and a 236% rise in brand likeability.

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Wednesday–April 23

T. Howard: Representation Takes Center Stage in Evening’s Speeches

One thing you couldn’t miss at Tuesday night’s T. Howard Foundation dinner was the number of Deloitte employees among the crowd gathered at Cipriani Wall Street for the organization’s annual fundraising dinner to support its mission to promote representation and inclusion in media, entertainment and technology.

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