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Research

➢ Amazon and Google have held the top two spots for loyalty rankings, respectively, for the past 3 years.

➢ Brands that exhibited the largest loyalty leaps this year include Old Navy (+23), Sam’s Club (+16), Spotify (+15), Twitter (+12), Chick-fil-A (+11) and MSNBC (+11).

➢ The brands with the greatest loss in loyalty are iTunes (-27), Uber (-26), YouTube (-21), Under Armour (-21), Facebook (16), Ketel One (-16), and Tito’s (-16).

( Source: 23rd Annual Loyalty Leaders List )

 

Up Ahead 

Sept 16-18: CCA Annual Convention; Providence, Rhode Island

Sept 17: Cablefax Diversity List Reception; NYC

Sept 17-18: 33rd Annual NAMIC Conference; NYC

Sept 18: The Kaitz Dinner; NYC

Sept 23-26: Advertising Week; NYC

Sept 26: FCC Open Commission Meeting; Washington DC

 

Quotable

“I think we’ve had a good foray where we’ve made big strides into the streaming world, direct-to-consumer over the last almost five years now with [CBS] All Access and Showtime. Those efforts are incredibly bolstered by the content and platforms of Viacom. Viacom has a history of sort of culture-defining brands. Two obvious holes that have always been in the CBS content mix are feature films and kids. Obviously, Viacom is going to be very helpful at addressing that. Also, I think the complementary scale will be very helpful.”

     – David Nevins, CBS Corp Chief Creative Officer & Showtime chmn/CEO, speaking at Bank of America’s investor conference

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