ZeeVee has announced a new version of Zinc, a white-labeled, programmable platform that enables third parties to create private-branded Internet TV services.

As the popularity of Internet TV content explodes, service providers such as cable operators and telcos want to expand their offerings to include Internet TV. The Zinc platform offers a suite of cloud-based apps that enables operators to build an Internet TV platform that can find and manage content, program custom user experiences, and deliver it on both Internet-capable devices and traditional MPEG-4 IP set-tops.

"We have invested four years evolving this technology, first as an end-user PC application, and now as a significant cloud-based web platform with strong automation and greatly simplified user interfaces," said Vic Odryna, CEO of ZeeVee, in a statement. "We will continue to operate www.Zinc.TV as a user portal for consumers, because we learn greatly when working directly with end users."

The Zinc.TV platform advances the state of Internet TV management products with advanced metadata automation, powerful video search, four-screen support, and features and tools that enable third-parties to bring Internet TV services to market.

Zinc has automated its metadata engine enabling a scalable, readily maintainable solution. A new, lightweight HTML interface replaces Zinc’s original PC download application, enabling cross-device, multi-screen support. Zinc now works on tablets, mobile phones, as well as PCs, MACs, and connected TVs. The Zinc platform provides programming, business rules, private branding and APIs that enable Zinc to be the preeminent white-labeled Internet TV platform.

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