YuMe is providing video advertising for content partners on Roku’s streaming player. Roku and YuMe collaborated to create a template for a simple integration of channel partners. Starting today, YuMe will serve dynamic video advertising to the proprietary Roku Internet TV platform. Among the first Roku publishers to use YuMe are DreamTV and Blastro Networks.

Roku will leverage YuMe’s ACE video ad management platform to provide a feature-rich experience for advertisers and publishers alike.

“The integration of Roku’s open SDK for creating channels and YuMe’s ACE video ad management system gives content owners great flexibility in how they extend their business to the Roku user base," said Jim Funk, vice president/business development at Roku, in a statement.

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Effros: The Utility of Competition

the underlying theories now being bandied about for either regulating broadband internet access services (BIAS) as a utility or something that should be freely competitive are in major conflict.

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