YuMe is providing video advertising for content partners on Roku’s streaming player. Roku and YuMe collaborated to create a template for a simple integration of channel partners. Starting today, YuMe will serve dynamic video advertising to the proprietary Roku Internet TV platform. Among the first Roku publishers to use YuMe are DreamTV and Blastro Networks.

Roku will leverage YuMe’s ACE video ad management platform to provide a feature-rich experience for advertisers and publishers alike.

“The integration of Roku’s open SDK for creating channels and YuMe’s ACE video ad management system gives content owners great flexibility in how they extend their business to the Roku user base," said Jim Funk, vice president/business development at Roku, in a statement.

The Daily

Subscribe
Friday–August 22

Groups Get Their Media Ownership Takes In

This week’s news of Nexstar and TEGNA agreeing to merge certainly poured gasoline on the fire, which was a fitting precursor to Friday’s deadline to submit reply comments in the FCC’s review of the national TV ownership rules.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Sep 11
2025 Faxies Awards Faxies Nominations Open! Final deadline: 4/4/25
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact us at marketing@cynopsis.com, for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.