YuMe is providing video advertising for content partners on Roku’s streaming player. Roku and YuMe collaborated to create a template for a simple integration of channel partners. Starting today, YuMe will serve dynamic video advertising to the proprietary Roku Internet TV platform. Among the first Roku publishers to use YuMe are DreamTV and Blastro Networks.

Roku will leverage YuMe’s ACE video ad management platform to provide a feature-rich experience for advertisers and publishers alike.

“The integration of Roku’s open SDK for creating channels and YuMe’s ACE video ad management system gives content owners great flexibility in how they extend their business to the Roku user base," said Jim Funk, vice president/business development at Roku, in a statement.

The Daily

Subscribe
Friday–March 27

Tubi’s Growth Plan Involves More Creators

Tubi is on a growth trajectory after reaching profitability last year, a milestone that arrived earlier than expected for the Fox Corp. -owned AVOD. CEO Anjali Sud shares how the team got here and why the AVOD’s growth plan involves more creators.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

May 5
T. Howard Foundation Annual Awards Dinner
Jun 4
2026 Cynopsis Sports Awards Presented in partnership with Cablefax
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact us at marketing@cynopsis.com, for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.