Our Take:

While Twitter, Facebook and Google announced ad tools for mobile apps last year, Yahoo has been slow to develop tools for developers, this article points out. However, on Thursday the company unveiled a new set of mobile tools during its first developer conference in San Francisco. The purchases of Flurry, a mobile ads and analytics company for $200 million, and video advertising platform BrightRoll for $640 million have begun to pay off.

Can mobile users save Yahoo? Marissa Mayer certainly hopes so. The Yahoo CEO revealed a new suite of tools for mobile app developers at the company’s first developer conference in San Francisco on Thursday. “Today is about building innovative, game-changing applications,” Mayer told the audience of nearly 1,000 developers.

Read More at The Business Journals

The Daily

Subscribe
Thursday–July 23

Comcast Flexes Mobile Muscle

There was plenty to cover on Comcast’s 2Q26 earnings call Thursday morning, but the headliner was the operator’s wireless progress.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Aug 7
2026 Most Powerful Women Awards Honoring the Women Shaping the Future of Connectivity, Media & Technology
Nov 3
Most Powerful Women Awards Gala Honoring the Women Shaping the Future of Connectivity, Media & Technology
Nov 4
Top Women Leadership Forum Top Women Leadership Forum
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact us at marketing@cynopsis.com, for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.