Turner advertising

Our Take:

While Twitter, Facebook and Google announced ad tools for mobile apps last year, Yahoo has been slow to develop tools for developers, this article points out. However, on Thursday the company unveiled a new set of mobile tools during its first developer conference in San Francisco. The purchases of Flurry, a mobile ads and analytics company for $200 million, and video advertising platform BrightRoll for $640 million have begun to pay off.

Can mobile users save Yahoo? Marissa Mayer certainly hopes so. The Yahoo CEO revealed a new suite of tools for mobile app developers at the company’s first developer conference in San Francisco on Thursday. “Today is about building innovative, game-changing applications,” Mayer told the audience of nearly 1,000 developers.

Read More at The Business Journals

The Daily


SVOD Slowdown?

Deloitte Global predicts that in 2022, at least 150 million paid subscriptions to SVOD services will be canceled worldwide, with churn rates of up to 30% per market. The churn is a sign of a maturing market

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up


Dec 7
Most Powerful Women Celebration Register to Join Us in NYC to Celebrate!
Full Calendar


Seeking an INDUSTRY JOB?

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.