Yahoo! says its Connected TV platform has hit 8 million devices. Launched in 2009, Yahoo! Connected TV merges Internet content with TV. Publishers have developed more than 140 TV apps for the platform, and Yahoo! released a widget development kit that gives any publisher the opportunity to build its own apps.

Yahoo! is now preparing to unleash two new technologies for the Yahoo! Connected TV platform – broadcast interactivity and device control.

Broadcast interactivity technology automatically detects what a viewer is watching, which enables publishers and advertisers to deliver content and commercials tailored to that viewer’s interests.

Device control technology enables smart phones and tablets to work interactively with TVs. This opens up more creative options for publishers and advertisers to build inventory, reach wider audiences and engage consumers in new ways.

Broadcast interactivity and device control are now being piloted with strategic Yahoo! publishers like CBS, Showtime and HSN; advertisers including Ford, Microsoft, and Mattel; and device partners such as Sony, Toshiba, Haier, and D-Link.

Later this year, 2011 HDTVs from Sony and Toshiba will support these capabilities; by the end of the year, a D-Link set-top media player will bring them to any model of television.

In 2012 the new Yahoo! Connected TV platform will be built into new TVs made by Sony, Samsung, Toshiba, and Vizio.

The Daily

Subscribe
Wednesday–December 11

Levin Reads Tea Leaves on Starlink’s Place in BEAD

New Street Research analyst and Brookings nonresident senior fellow Blair Levin has been peppered with all sorts of questions about Donald Trump’s second term as president.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Apr 16
Cablefax 100 Awards Nominations Open November 13th, 2024.
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Carley Ashley, [email protected], for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.