Yahoo! says its Connected TV platform has hit 8 million devices. Launched in 2009, Yahoo! Connected TV merges Internet content with TV. Publishers have developed more than 140 TV apps for the platform, and Yahoo! released a widget development kit that gives any publisher the opportunity to build its own apps.
Yahoo! is now preparing to unleash two new technologies for the Yahoo! Connected TV platform – broadcast interactivity and device control.
Broadcast interactivity technology automatically detects what a viewer is watching, which enables publishers and advertisers to deliver content and commercials tailored to that viewer’s interests.
Device control technology enables smart phones and tablets to work interactively with TVs. This opens up more creative options for publishers and advertisers to build inventory, reach wider audiences and engage consumers in new ways.
Broadcast interactivity and device control are now being piloted with strategic Yahoo! publishers like CBS, Showtime and HSN; advertisers including Ford, Microsoft, and Mattel; and device partners such as Sony, Toshiba, Haier, and D-Link.
Later this year, 2011 HDTVs from Sony and Toshiba will support these capabilities; by the end of the year, a D-Link set-top media player will bring them to any model of television.
In 2012 the new Yahoo! Connected TV platform will be built into new TVs made by Sony, Samsung, Toshiba, and Vizio.