Level 3 Communications has been selected to provide content delivery network (CDN) services to support live, 24/7 streaming of WealthTV’s lifestyle channel content over the Internet to Roku’s Web-enabled television set-top boxes nationwide.
WealthTV’s programming lineup features world travel, luxury cars, culinary delights, top fashion, international news and movies. Level 3 is supporting delivery of this content from encoded signal acquisition and caching to delivery to the consumer. Leveraging its suite of CDN services, Level 3 is delivering WealthTV’s content to Roku users in high-definition (HD), using HTTP adaptive bit rate streaming. WealthTV is also using Level 3’s token authentication and geo-intelligence to ensure the protection of content rights holders and delivery to authorized regions.
By working with Level 3 to stream its content to connected devices, WealthTV is able to expand its audience by offering a viable alternative to consumers otherwise unable to receive WealthTV via their cable provider.
Roku reported in January that it had sold more than one million boxes and offered 135 channels of streaming content as of December 2010. WealthTV’s channel is now available in the Roku Channel Store.