Walmart is bringing its VUDU movie streaming service to the iPad. The retailer has optimized the navigation experience of its VUDU.com subscription-free VOD service to enable iPad owners to rent or buy movies and then stream them through any iPad browser.

Beginning today, iPad users can go to VUDU.com and browse through VUDU’s more than 20,000 movies and TV episodes, then rent or purchase and watch them instantly.

Movies purchased and/or rented on the iPad can also be viewed on Walmart.com/VUDU, VUDU.com or on any VUDU-enabled consumer electronics device. VUDU is currently available on more than 300 consumer electronics devices including Internet-capable HDTVs, Blu-ray Disc players and the PlayStation 3.

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Effros: The More We Change

Folks get it these days; the price for video entertainment is going to continue to go up. It has to. The theory that competition was going to force the desired multiple players to compete on price has always been wrong.

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