video marketplace effros dissonance

Vobile recently acquired the pay-per-transaction business from Rentrak. The company will integrate the PPT system with its VDNA platform to enable content owners and distributors to increase their video inventory and better track digital consumption, Vobile CEO Yangbin Wang told us. Through the acquisition, the video content protection, measurement and monetization service provider will gain Rentrak’s existing PPT customers, including Paramount, Universal, Warner Bros, Sony, Lions Gate and Films.

The Daily

Subscribe

Verizon 5G Doesn’t Need Midband Spectrum to Succeed

Verizon ’s early 5G launches have drawn criticism for its reliance on mmWave spectrum and the small areas that are able to access the network, but CEO Hans Vestberg is far from shaken. It’s all par for the

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up