As CES attendees were sucked into virtual reality on the show floor, a new study showed that the tech is on the public’s radar. A majority of consumers (56%) who play any type of game (70% in the US), ages 8-64, have heard of virtual reality, according to research by Frank N Magid Associates. When it comes to awareness of devices, gamers are most familiar with Oculus Rift (25%), followed by Samsung VR Gear at 21%, PlayStation VR at 20%, and Google Cardboard at 17%. A quarter (24%) of the gamer respondents in this survey said they were “very interested” in a VR experience in the home, while a similarly sized group at 23% said they were “interested” in VR. And it’s not all about gaming. Among those interested in VR, the #1 type of content of interest was movies & TV (66%), followed by console and PC gaming (59%).

 

The Daily

Subscribe

Carriage

Frndly TV and GAC Media have signed an agreement that will make both GAC Family and GAC Living available on the streaming platform on Tuesday. That will increase the

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Dec 7
Most Powerful Women Celebration Register to Join Us in NYC to Celebrate!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.