As CES attendees were sucked into virtual reality on the show floor, a new study showed that the tech is on the public’s radar. A majority of consumers (56%) who play any type of game (70% in the US), ages 8-64, have heard of virtual reality, according to research by Frank N Magid Associates. When it comes to awareness of devices, gamers are most familiar with Oculus Rift (25%), followed by Samsung VR Gear at 21%, PlayStation VR at 20%, and Google Cardboard at 17%. A quarter (24%) of the gamer respondents in this survey said they were “very interested” in a VR experience in the home, while a similarly sized group at 23% said they were “interested” in VR. And it’s not all about gaming. Among those interested in VR, the #1 type of content of interest was movies & TV (66%), followed by console and PC gaming (59%).

 

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