Digital music service Spotify will make Virgin Media the only digital entertainment provider in the United Kingdom to offer its music platform across multiple services. The partnership will make Spotify’s catalog of over 13 million tracks available to customers however they choose: via PC, mobile or TV.

Over 4 million Virgin Media fiber optic broadband customers will have the option to access music online in a legal way. Virgin Media will also be the only digital entertainment provider in the UK to integrate Spotify into its TV offering through its ‘connected’ TV service powered by TiVo, as well as being able to provide a bundled solution for customers with Virgin Mobiles.

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In the same week it was reported MLB and ESPN are back in talks about the network staying on as a media partner, Sunday Night Baseball continued on a year of viewership improvements.

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