Digitalsmiths announced the results of a survey authored by the Diffusion Group (TDG) that examines premium video viewing habits.
Among other insights, the survey of 1300 regular viewers of digital video revealed that consumers want "TV Everywhere"-style content access, and many of them are already accessing video content on a wide variety of devices; and that users will pay an additional monthly fee for seamless access to a TV Everywhere-type service that can be viewed on PCs and mobile devices.
The study also indicated that consumers are willing to pay to rent premium content on-demand from studio-branded rental sites. Such sites would eliminate the middlemen found in the EST (Electronic Sell-Through) and VOD (Video On Demand) models.
The TDG whitepaper, analyzing the premium studio-branded rental site model, will be made available courtesy of multi-screen media analysis, operations and publishing technology provider Digitalsmiths in mid-October.