Digitalsmiths announced the results of a survey authored by the Diffusion Group (TDG) that examines premium video viewing habits.

Among other insights, the survey of 1300 regular viewers of digital video revealed that consumers want "TV Everywhere"-style content access, and many of them are already accessing video content on a wide variety of devices; and that users will pay an additional monthly fee for seamless access to a TV Everywhere-type service that can be viewed on PCs and mobile devices.

The study also indicated that consumers are willing to pay to rent premium content on-demand from studio-branded rental sites. Such sites would eliminate the middlemen found in the EST (Electronic Sell-Through) and VOD (Video On Demand) models.

The TDG whitepaper, analyzing the premium studio-branded rental site model, will be made available courtesy of multi-screen media analysis, operations and publishing technology provider Digitalsmiths in mid-October.

The Daily


House E&C Puts Khan in Hot Seat

The House Consumer Protection and Commerce Subcommittee ’s hearing Wednesday was Lina Khan ’s first as FTC chair, and it was that much harder, given that she was asking for additional resources for the

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up


Sep 10
Most Powerful Women – 2021 Nominations Due: Sept 10, 2021
Dec 7
Most Powerful Women CelebrationSave the Date!
Full Calendar


Seeking an INDUSTRY JOB?

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact for more information.