Digitalsmiths announced the results of a survey authored by the Diffusion Group (TDG) that examines premium video viewing habits.

Among other insights, the survey of 1300 regular viewers of digital video revealed that consumers want "TV Everywhere"-style content access, and many of them are already accessing video content on a wide variety of devices; and that users will pay an additional monthly fee for seamless access to a TV Everywhere-type service that can be viewed on PCs and mobile devices.

The study also indicated that consumers are willing to pay to rent premium content on-demand from studio-branded rental sites. Such sites would eliminate the middlemen found in the EST (Electronic Sell-Through) and VOD (Video On Demand) models.

The TDG whitepaper, analyzing the premium studio-branded rental site model, will be made available courtesy of multi-screen media analysis, operations and publishing technology provider Digitalsmiths in mid-October.

The Daily

Subscribe
Friday–April 17

​​Getting Ready for NAB Show 2026

The imminent NAB Show has a unique feel this time around. Broadcasting has been in the spotlight with a $6.2 billion Nexstar-Tegna merger hanging in the balance, plus the industry is in a heated battle to

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

May 5
T Howard Annual Awards Dinner T. Howard Foundation Annual Awards Dinner
Jun 4
2026 Cynopsis Sports Awards Presented in partnership with Cablefax
Jul 10
2026 Top Ops AwardsTop Ops Awards Entry Deadline
Nov 3
2026 Most Powerful Women Awards2026 Most Powerful Women Awards
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact us at marketing@cynopsis.com, for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.