Verizon Unveils Multi-Screen Delivery Capabilities at NAB
Verizon Digital Media Services is a new solution that will automate previously manual workflow processes associated with formatting, managing and delivering digital media to virtually any device or platform on a large scale. Verizon Digital Media Services will help content owners and digital media retailers tackle wide-scale content management and distribution challenges. It will also ultimately enable high-quality and reliable “unicast” – individualized video streams – tailored to fit consumer preferences on virtually any viewing screen.
Although the majority of the patent-pending technology is being created by Verizon, the company is also strategically teaming with Technicolor and leading technology software and hardware companies to support advanced capabilities for its automated content-to-consumer solution.
Other vendors contributing to the Verizon Digital Media Services offering include Motorola, which is providing advanced software that enables media transformation and automated workflow management; Alcatel-Lucent, which is enabling content delivery and adaptive streaming technology for unicast; and HP, which is providing ProLiant server technology.
The new service leverages Verizon’s global IP backbone and data center infrastructure with managed security to enable a carrier-class, scalable solution that content companies have been seeking to automate their digital media supply chains.
Companies including Turner Broadcasting, Hearst Magazines and The Associated Press will be among the first to explore Verizon Digital Media Services’ capabilities.