Verizon Communications, History and Delivery Agent, jointly announced a contextual commerce application accessible to network programming viewers. Verizon FiOS TV subscribers will have 24/7 access to the new History Shop application that enables them to watch A+E Network’s History channel and use their remote control to purchase merchandise related to series such as Pawn Stars, American Pickers and Ice Road Truckers.
Built by Delivery Agent and tested in Verizon’s labs and in-home trials, this t-commerce shopping platform taps into Delivery Agent’s proprietary database of products mapped to television content in order to present the right products at the right time. For example, while watching Pawn Stars, customers can use their FiOS TV remote controls to click to purchase a range of products including: classic bikes from Schwinn, vintage inspired consumer electronics from Crosley, Civil War and presidential memorabilia from The Franklin Mint, as well as the complete show season on DVD.
To access the new application, viewers click on the History icon that will appear on the TV screen. The application displays shopping items for the customer to view and purchase on the right hand side of the TV screen while the television program runs on the left. Viewers can then use their remote control to purchase items and securely check out using Delivery Agent’s TV Wallet engine.