UltraViolet Begins B2B Deployment

The Digital Entertainment Content Ecosystem (DECE) has launched UltraViolet’s licensing program for content, technology and service providers. DECE continues to anticipate that, beginning this fall, consumers in the United States will be able to purchase select movies and TV shows with UltraViolet rights. (For more, see UltraViolet Digital-Locker Tech Poised For Cutover).

UltraViolet will combine the benefits of cloud access with the power of an open, industry standard, allowing consumers to use multiple content services and device brands interchangeably, at home and on-the-go.

Becoming an UltraViolet licensee will enable companies to implement technical specs; market content, services and products with the UltraViolet name and logo; and make use of a centralized digital rights locker system for consumers’ management of their UltraViolet proofs-of-purchase. Licensing is available for companies to participate in UltraViolet through one or more of five defined roles: content provider, retailer, streaming service provider, app/device maker, and download infrastructure/services provider.

Mark Teitell, UltraViolet’s general manager, said in a statement, "The initiation of UltraViolet’s business-to-business (B2B) licensing program represents another key step in the development and roll-out of this new ecosystem designed to respond to this consumer demand."

Initial UltraViolet licensees are now integrating with and beta testing the digital rights locker system, which DECE will operate as a shared cloud resource for all licensees. Neustar was selected by DECE as a key partner to build and operate the UltraViolet technology infrastructure.