Toshiba Uses Rovi in TVs, Blu-ray Players
By| July 15, 2011
Rovi and Toshiba have signed a multi-year agreement for use of Rovi TotalGuide and its interactive program guide (IPG) patent portfolio in Toshiba televisions, Blu-ray players and recorders, as well as mobile and tablet devices in the United States and Europe, expected to be sold in Spring 2012.
Rovi TotalGuide unifies search, discovery and recommendations to provide consumers with one destination where they can access content seamlessly from the Internet and from broadcast services. In addition, Rovi and Toshiba will be working together to launch new interactive advertising capabilities on Toshiba devices with TotalGuide, reaching consumers on the Rovi Advertising Network.