American Express is working with BrightLine to roll out what they say is the largest interactive-TV campaign ever executed, including an “always-on” unified destination point that can be accessed by multiple cable and satellite providers. The AMEX Channel reportedly will enable American Express cardmembers and prospects to have an interactive on-demand viewing experience. The nationwide interactive-TV channel will reach more than 50 million households in the United States, and viewers can access it through various gateways including clickable overlays that will air alongside some American Express commercials, dedicated channel positions, channel guide listings, interactive banners and more. “The interactive-TV experience will allow viewers to explore the benefits of membership, discover what cards are right for them, play games, find out what is new from American Express and watch original content. The experience is designed to connect with viewers in all the ways we know they now use their remote control, and it represents a leap forward in TV advertising,” comments Jacqueline Corbelli, founder/ chairman/CEO at BrightLine.

The Daily

Subscribe

NARB: Boost Should Stop Unlimited Data Claims

The National Advertising Review Board recommended that Boost Mobile discontinue the claim “unlimited data” for its Go Unlimited data plans. The plan includes 35GB of 4G LTE data, followed by unlimited 2G

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Jul 16
Diversity List – 2021 Nominations Due: July 16, 2021
Sep 10
Most Powerful Women – 2021 Nominations Due: Sept 10, 2021
Dec 7
Most Powerful Women CelebrationSave the Date!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.