American Express is working with BrightLine to roll out what they say is the largest interactive-TV campaign ever executed, including an “always-on” unified destination point that can be accessed by multiple cable and satellite providers. The AMEX Channel reportedly will enable American Express cardmembers and prospects to have an interactive on-demand viewing experience. The nationwide interactive-TV channel will reach more than 50 million households in the United States, and viewers can access it through various gateways including clickable overlays that will air alongside some American Express commercials, dedicated channel positions, channel guide listings, interactive banners and more. “The interactive-TV experience will allow viewers to explore the benefits of membership, discover what cards are right for them, play games, find out what is new from American Express and watch original content. The experience is designed to connect with viewers in all the ways we know they now use their remote control, and it represents a leap forward in TV advertising,” comments Jacqueline Corbelli, founder/ chairman/CEO at BrightLine.

The Daily

Subscribe
Wednesday–June 18

Life Independent: Reelz Among Indy Nets Navigating Upfronts

Economic uncertainty is plaguing all corners of the market, and with this year’s upfronts well underway, the ambiguous outlook into the future makes it that much harder for folks to transact.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Sep 11
2025 Faxies Awards Faxies Nominations Open! Final deadline: 4/4/25
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Carley Ashley, [email protected], for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.