YuMe, a provider of digital brand advertising software and services, teamed with research firm Frank N. Magid Associates Inc. to poll connected-TV subscribers regarding behavior, preferences and ad opportunities. Among the top survey insights: 30 percent of Internet-connected households have some form of connected TV; nearly 90 percent notice ads on the platform, particularly pre-roll, and the majority of those users choose to interact with the ads, with nearly 20 percent subsequently purchase a product; and for streamed short-form content and TV shows, connected-TV consumers strongly prefer ad-supported content to paid, ad-free content. In addition, the survey found that professionally produced full-length and short-form videos not on TV and cable are surging in popularity, with 67 percent of respondents saying they watch these.

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