BlackArrow senior vice president/Business Development David Stengle will present a technical paper, Tying TV Advertising to Action: Leveraging the Second Screen to Raise the Effectiveness & Measurability of TV Advertising, during the “Targeted Ads: Harnessing the Power of Interactivity” technology session next Saturday at IBC 2012 in Amsterdam on Sept. 8. Stengle will address solutions that are compliant with SCTE 130/ITU-T Recommendation J.380 standards and how they transform the value of second screens for MPVDs and their customers…Alcatel-Lucent and Concurrent will unveil a joint offering enabling cablecos to expand the number and variety of on-demand videos they can offer by using Alcatel-Lucent’s Velocix CDN technology and Concurrent’s MediaHawk Unified Origin and TV-VOD Edge Servers…Pixelmetrix has added to its Pelican family of video encoders. All Pelican models – Pelican-Analog, Pelican-SD and Pelican-HD – support live IP streaming from the built-in Ethernet port. Prices for Pelican start at $2,950 for analog, and less than 4,000 for HD…Appear TV will demo for the first time its new multiscreen and OTT solutions based on its modular head-end architecture, including a range of encoding and transcoding solutions…According to QoS/QoE experts Digital Nirvana and Venera Technologies, the former leveraged the latter’s test-and-measurement components within Digital Nirvana’s flagship Monitor IQ broadcast monitoring solution, and the result will be demo’s on the show floor…Vanguard Software Solutions (VSS), a provider of H.264/MPEG-4 AVC CODEC technology since 2004, is promoting a new generation of encoders based on HEVC (H.265), the Draft International Standard approved by the Joint Collaborative Team on Video Coding (JCT-VC) this past July. The VSS encoder, optimized for real-time performance on PC platforms, comes with built-in cloud scalability, and it encodes video at lower bitrates than H.264/MPEG-4 AVC while maintaining similar quality levels, the company says…Viaccess-Orca will introduce the Data Enrichment and Engagement Platform (DEEP), a second-screen content-engagement platform, and the P2P Tracker, a service addressing new levels of Web piracy operators current face. François Moreau de Saint-Martin also will participate on the "Will The Same Players Shoot Again In The OTT World?" panel set for Sept. 8 at 11:30 a.m.

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Friday–April 19

WICT Network Honors PAR Wins

A packed house turned out for The WICT Network ’s Signature Luncheon, celebrating 20 years of its PAR Initiative for measuring gender diversity in the industry. MSNBC ’s Stephanie Ruhle sat down for a

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