Technicolor launched MediaEcho, an application that synchronizes secondary content with Blu-ray, video on demand (VOD) or broadcast programming. MediaEcho synchronizes content such as cast, crew and production information, historical facts, audio and video onto a tablet device that allows viewers to deepen their engagement with the program without cluttering the main screen. The app also enables integration of social media, allowing users to post comments, share content and connect during their viewing experience.
Additionally, MediaEcho can enable e-commerce within the app, allowing fans to purchase items related to the program right from their tablet.
The app is compatible with both Apple and Android tablet platforms, and will work with any type of content (film, TV, sports).
Synchronization of the content with a Blu-ray feature is made possible through BD-Live technology to enable a true two-way communication between any Internet connected Blu-ray Disc player and tablet device. For broadcast and VOD features, synchronization is accomplished via Technicolor’s own audio watermarking technology. This watermarking technology inserts an inaudible high-frequency sound that can only be recognized by the tablet, allowing the app to synchronize even in the presence of ambient noise.
In the US, some major studios have already adopted MediaEcho to provide immersive second screen home entertainment experiences.