Fewer folks may have hit Black Friday sales compared to last year, but CEA’s survey found that spending on tech increased on the popular shopping day. “We saw more shoppers putting tech in their baskets this holiday weekend—45%—than in any of the last 3 years. Only clothing, at 69%, was more popular; and toys were again 3rd, at 43%,” said CEA chief economist Shawn DuBravac. While previous studies predicted tablets would be the most popular tech ( CFX, 11/26), TVs edged them out in CEA’s survey, with 37% of shoppers buying sets, compared to 35% who bought tablets. CEA’s holiday outlook forecasts tech spending will increase 2.5% this shopping season to a record $33.76bln.

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