Survey Sez 08/22/12

How people choose shows and how they watch them on tablets is markedly different from how they behave with the traditional “big screen” TV, notes Strategy Analytics, and viewers are much less likely to be distracted when watching TV shows on the smaller tablet screen. When they are ‘watching’ TV on the big screen, however, attention is often diverted toward second-screen activities. The Strategy Analytics research also observed a clear distinction between the “alpha state” of TV viewers (deep relaxation) and the “beta state” of tablet viewers (conscious, alert). “Contrary to fears often expressed, emerging tablet behaviors are potentially good news for TV producers, networks and operators,” says Caroline Park, manager/Digital Home Observatory. “Levels of engagement are significantly higher when people consume video content on their personal tablet compared to the TV screen, and if TV companies play their cards right they should be able to drive additional revenues from this increased viewer focus”…According to Dell’Oro Group, 10 Gbps Ethernet controller and adapter revenue posted 19-percent sequential growth, the highest rate in more than two years, and reached more than $150 million during the second quarter. In addition, there was a major revenue and port share shift between Broadcom, Cisco, Emulex and Intel. For the first time, Intel recorded the highest port shipments in the quarter, followed by Broadcom.