Special Report—Sports Nets Innovate to Reach Viewers, Ride Fandom
By
| August 27, 2012
Sports nets have been among the most aggressive to tap into their viewers’ sometimes fanatical devotion to their teams, leagues and even each other. Whether it’s connecting through social media, behind-the-scenes extras, fantasy leagues or other activities, sports nets are bonding with sports fans across multiple platforms like never before. And they’re also tapping into a deep need to connect with other fans, athletes and the nets themselves while at the same time giving fans ways to access traditional sports content in as many ways as possible. Read more in today’s issue.
Also in the August 27 issue of CableFAX Daily:
The D.C. Circuit stayed the FCC’s order that last month required Comcast to make Tennis Channel available to all of its subs.
Cablevision’s contract with Tribune was to expire at midnight Fri, and no agreement was reached at our deadline Fri.
Univision News will have President Obama and GOP challenger Mitt Romney on board for its first-ever “Meet the Candidate” events focusing on education and the future of the Hispanic community.