Limelight Reach Live, a new service that streams live video to mobile devices using just a single media feed now is available from Ariz.-based Limelight Networks.

“Reach Live integrates video transcoding and best-in-class streaming technologies in real-time to?ensure optimal viewing experiences to audiences anywhere, and on whatever device they are using,” the company says. “Publishers can now easily deliver a viewing experience that is tailored to an ever-expanding array of handsets and IP-capable devices, enabling viewers to enjoy live video in a version best-suited to the screen size and bandwidth of their phone or tablet.”

"According to a 2011 In-Stat survey, nearly two-thirds of smartphone owners have watched video on their devices, while nearly 86 percent of tablet owners have done so," comments Edgardo Nazario, vice president and GM/Limelight Video Platform. "As more consumers watch mobile video from a growing number of devices, Reach Live helps publishers face the challenge of tailoring high-quality video to different mobile platforms in real time."

He continues, "Customers simply input a single live source stream, and Reach Live delivers a viewer experience that is customized to the size of the viewer’s screen and available bandwidth. Publishers no longer have to worry about meeting the specific requirements of each new device on the market — Reach Live’s automatic device detection and database do all of the work."??

Additional Limelight services include:?

>> Limelight Reach Suite: Reach Video accelerates delivery of on-demand video using a Universal URL for streamlined access. Reach Ads enables targeted dynamic advertising of mobile video, while Reach Interactive lets publishers deploy rich interactive-video ads within mobile apps.?
>> Limelight Video Platform: Provides tools for managing, publishing, measuring and monetizing online and mobile videos.
>> Limelight Dynamic Site Platform: Publishers can manage every aspect of their Website delivery with this Web content management (WCM) solution that integrates sophisticated controls and capabilities for reaching desktop and mobile users online.?

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