S&T, FourthWall Media Partner on EBIF

Strategy & Technology (S&T) is partnering with FourthWall Media to integrate key features of each company’s enhanced binary interchange format (EBIF) tools. These bundled offerings will include the FourthWall User Agent into S&T’s TSMonitor product, S&T’s TSBinder ?integrated with FourthWall’s Ad Widgets, and the S&T Carousel Streamer with FourthWall’s TV Widgets.??

The partnership enables both S&T and FourthWall the ability to deliver an end-to-end offering of complimentary products for interactive television applications. S&T’s TSMonitor, developed in collaboration with FourthWall, is the first scalable ETV application monitoring tool, integrated with FourthWall’s EBIF User Agent and application development environment.

S&T’s TSBinder software is used to generate early-bound EBIF ads, binding the advert to the digital video content with which it is associated, allowing FourthWall’s Ad Widgets to deliver a growing suite of addressable interactive advertising applications and data. These include Billboards, Voting & Polling, Request for Information, Click-to-Call, VOD Telescoping, Microsites, MSO Cross-Sell/Up-Sell, and T-Commerce.

S&T’s Carousel Streamer generates EBIF data carousels and encodes them into MPEG-2 transport streams, and delivers them in-band to provide unbound EBIF applications available across all services on the platform. The Carousel Streamer is the application delivery technology integrated with FourthWall’s TV Widgets.