Strategy & Technology (S&T) is partnering with FourthWall Media to integrate key features of each company’s enhanced binary interchange format (EBIF) tools. These bundled offerings will include the FourthWall User Agent into S&T’s TSMonitor product, S&T’s TSBinder ?integrated with FourthWall’s Ad Widgets, and the S&T Carousel Streamer with FourthWall’s TV Widgets.??

The partnership enables both S&T and FourthWall the ability to deliver an end-to-end offering of complimentary products for interactive television applications. S&T’s TSMonitor, developed in collaboration with FourthWall, is the first scalable ETV application monitoring tool, integrated with FourthWall’s EBIF User Agent and application development environment.

S&T’s TSBinder software is used to generate early-bound EBIF ads, binding the advert to the digital video content with which it is associated, allowing FourthWall’s Ad Widgets to deliver a growing suite of addressable interactive advertising applications and data. These include Billboards, Voting & Polling, Request for Information, Click-to-Call, VOD Telescoping, Microsites, MSO Cross-Sell/Up-Sell, and T-Commerce.

S&T’s Carousel Streamer generates EBIF data carousels and encodes them into MPEG-2 transport streams, and delivers them in-band to provide unbound EBIF applications available across all services on the platform. The Carousel Streamer is the application delivery technology integrated with FourthWall’s TV Widgets.

The Daily


It’s Basic

Commentary by Steve EffrosIt was originally called “basic cable” because that’s what it was: the “basic” channels any cable system had to provide to customers. Remember, back then “cable” was

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