Strategy & Technology (S&T) is partnering with FourthWall Media to integrate key features of each company’s enhanced binary interchange format (EBIF) tools. These bundled offerings will include the FourthWall User Agent into S&T’s TSMonitor product, S&T’s TSBinder ?integrated with FourthWall’s Ad Widgets, and the S&T Carousel Streamer with FourthWall’s TV Widgets.??

The partnership enables both S&T and FourthWall the ability to deliver an end-to-end offering of complimentary products for interactive television applications. S&T’s TSMonitor, developed in collaboration with FourthWall, is the first scalable ETV application monitoring tool, integrated with FourthWall’s EBIF User Agent and application development environment.

S&T’s TSBinder software is used to generate early-bound EBIF ads, binding the advert to the digital video content with which it is associated, allowing FourthWall’s Ad Widgets to deliver a growing suite of addressable interactive advertising applications and data. These include Billboards, Voting & Polling, Request for Information, Click-to-Call, VOD Telescoping, Microsites, MSO Cross-Sell/Up-Sell, and T-Commerce.

S&T’s Carousel Streamer generates EBIF data carousels and encodes them into MPEG-2 transport streams, and delivers them in-band to provide unbound EBIF applications available across all services on the platform. The Carousel Streamer is the application delivery technology integrated with FourthWall’s TV Widgets.

The Daily

Subscribe
Wednesday–March 29

It’s Basic

Commentary by Steve EffrosIt was originally called “basic cable” because that’s what it was: the “basic” channels any cable system had to provide to customers. Remember, back then “cable” was

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Mar 31
The FAXIES Awards 2023 Final Deadline: Friday, March 31
Apr 28
Top Ops & Regional RainmakersNominations Due: April 28
May 19
The Diversity List – 2023First Deadline: May 12; Final Deadline: May 19
Aug 18
Most Powerful Women – 2023Deadline: Aug. 11; Final Deadline: Aug. 18
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact [email protected] for more information.