Rovi Corporation has introduced a new iPad app "What’s On TV." The free, mobile TV listings application sports a graphic-rich, magazine-style layout, allowing users to browse and search local TV listings for a 24-hour period.

What’s On TV uses TV metadata, available through APIs in the Rovi Media Cloud, to enable users to find detailed information and images from their favorite shows, movies and celebrities. Now available in the iTunes store, the fully connected app also lets users share what they’re viewing with friends through Twitter and e-mail.??

What’s On TV users enter their ZIP code and service provider name to find out what’s airing locally.

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