usa roku

Our Take:

Ahead of CES this week, popular streaming media player Roku is introducing its first 4K TV this Spring with its smart TV platform built in, TechCrunch reports, as well as 60 new TV models in 2016. It already has a 4K streamer, the Roku 4, which it rolled out in October. Recent developments in 4K include the creation of Blue Skye Entertainment, a venture between Smithsonian Networks and 4K production and distribution firm Blue Ant Media, and AT&T’s DirecTV has the 4K Genie Mini, a set-top box with 4K UltraHD capabilities. Check back for more coverage of CES tech announcements this week from Cablefax reporters.

If cord-cutting and streaming services are the future of TV watching, then it makes sense that one of the top makers of streaming media players, Roku, is expanding its television footprint. The company announced this morning that it will continue to roll out more models of televisions with Roku’s smart TV platform built-in, with plans to introduce at least 60 new TV models in 2016.

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