RealD and Samsung Electronics LCD Business have completed a license agreement to make available to consumer electronics manufacturers panels featuring a new jointly developed 3D display technology, which delivers full resolution 3D images to each eye utilizing RealD 3D cinema glasses. Introduced in January 2011 at CES, panels are expected to be available for PC monitors in 23-inch and 27-inch sizes by early 2012 and for TVs in 55-inch size after the commercialization of PC monitors.

Jointly developed by RealD and Samsung, these active technology 3D displays offer full resolution, high definition 3D video to each eye and are compatible with the same 3D cinema eyewear used in RealD 3D-equipped motion picture theatres. Unlike film patterned retarder (FPR)-based 3D displays that cut resolution to each eye in half, this new display technology delivers full resolution, high definition 3D images to each eye by adopting active shutter technology on the display.

RealD and Samsung LCD Business will be demonstrating RealD 3D display TVs, PC monitors and laptops in their booths at SID’s Display Week 2011, May 17-19, at the Los Angeles Convention Center.

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Industry Kicks off ‘Go Addressable’ Initiative

Distributors and TV brands came together Thursday in support of an industry initiative to accelerate efforts to make it easier for advertisers to incorporate addressable TV into their campaigns.

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