Targeting pay-TV providers and programmers looking to build custom multiscreen applications, Canada-based multiplatform tech firm Quickplay teamed up with cross-platform app developer You.i TV to offer a multi-tenant platform. The offering is supported by Quickplay’s virtual head-end and a front-end user interface aimed to provide premium OTT service across connected devices, including iOS, Android, Amazon Fire, Xbox, PlayStation, Roku, Smart TVs and RDK set-top boxes. Quickplay’s existing partners include companies like Rovi, Akamai, FreeWheel, 20th Century Fox, Apple and ThinkAnalytics.

The joint initiative seeks to leverage You.i’s technology which provides a single codebase that can be used to build and maintain interactive, fully branded user interfaces. The custom rendering engine accesses the Graphics Processing Unit to enable better app performance than native applications, and allows app developers better control of the user interface layout and motion via a direct plugin with Adobe Creative Cloud, a software as a service offering that gives users access to a collection of software for graphic design, video editing, web development, photography and cloud services. The joint offering also uses Quickplay’s managed video platform, which enables backend service via a software defined head-end to deliver secure streaming of live channels and encoded VOD content. Quickplay will handle all of the adaptive streaming and content management, including Digital Rights Management solutions, user entitlements, dynamic advertising insertion, banner ad support, multi-language support and featured content from premium content providers.

The partnership also aims to prevent vendor lock in and to provide an open, modular approach that allows operators and programmers to better use their assets and keep pace with market changes, while achieving operational efficiency. “Our work with the You.i TV team on existing opportunities for OTT services will play a key role as we continue to build our partner ecosystem to provide the most open, efficient, scalable and robust solution in the market for operators and content programmers to take advantage of Next Generation TV Services,” said Quickplay CEO/cofounder Wayne Purboo.

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