Cable tech veteran Stephanie Mitchko-Beale recently left Cablevision to become CTO of multiplatform ad firm Cross MediaWorks, which specializes in targeting and measurement for live and on-demand video. We chatted with the 2013 Women in Technology honoree about her new adventure. Why the new gig at Cross MediaWorks? My role at Cross MediaWorks is a great opportunity for me as a technology leader. The industry is at a pivotal moment in advanced advertising, and it’s an exciting opportunity for the company. It feels like a natural progression for me to take my experience in advertising technology at the regional cable level and expand it to the national advertising space. I’m excited to be leading the great team of people at CMW and proud to be supported by the executive team and board. Tell us about your new role. It’s a new position created to help the company meet its strategic goals by advancing their advertising platform with technology. We’re leading the advancement of data-enhanced advertising solutions, including addressable and advanced advertising. I will be focusing on Cross MediaWorks’ advertising platform, analytics and technology to support big data and targeting as part of our national ad sales platform. What’s cable’s biggest technology hurdle right now? I think the advertising space is being ignited by the use of big data and analytics technology. I’m looking forward to working closely with our MVPD partners to move the industry forward. I would love to see more women in our industry and in technology roles in general. I am very excited about my new role at Cross MediaWorks and hope I can inspire women to pursue the sciences. You were at Cablevision for 15 years. How do you plan to leverage that experience for the new job? I was so fortunate to work with some of the best people in the industry during my time at Cablevision. Cablevision has always been innovative and leading-edge when it comes to technology. During my 15 years with the company I worked on many different initiatives, including our advanced advertising platforms: specifically addressable, DAI and interactive for linear and cross platform. That great experience prepared me for my new role of driving Cross MediaWorks’ strategic goals in advanced advertising.

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