Parks Associates

There will be 1.6bln video viewers worldwide at end of 2015, according to Parks Associates’ latest research. By the end of 2019, there will be 1.9bln video viewers, it said. “With the proliferation of content and streaming options, providing a best-in-class user experience becomes increasingly critical to pay-TV providers and CE manufacturers in terms of increasing sales, subscriptions, and usage. Access to desired content is critical, as is ease and speed of search, sufficient broadband performance, and an intuitive user interface,” said Barbara Kraus, dir of research in a release. “While North America and Western Europe will see flattening growth in broadband adoption due to high penetration, countries in Latin America and Asia-Pacific will continue to grow. Over half of all broadband households will come from the Asia-Pacific by 2017, and Japan and South Korea will be the fastest-growing markets for consumer cloud storage, with consumer spending growing at a compounded annual growth rate of over 33% between 2014 and 2019.”said Tejas Mehta, research analyst.