Morega Awarded Patent for Sideloading TV Everywhere Technology
Morega Systems has received patent approval for its content portability technology, which gives satellite, cable and IPTV service providers and equipment manufacturers a way to extend premium, multimedia content beyond the television and the set-top box to support the connected home and TV Everywhere.
Today, the predominant way to deliver content to any device such as a mobile phone, tablet, or a PC is by streaming content across a broadband network connection. But Morega’s technology allows consumers to placeshift via two methods: adaptive bit rate streaming with quality-of-service or sideloading. With Morega’s sideloading solution, authorized users can securely download content either directly from the cloud or from a set-top box onto alternative viewing devices.
This solves two key challenges posed by cloud-based mobile video delivery solutions: First, streaming or sideloading from cable, satellite or IPTV networks at the edge is much more bandwidth-efficient to the operators and requires fewer network resources for transcoded content management and storage. Second, it preserves the original broadcast ads while providing the ability to track and report mobile viewing metrics. Also, with the sideloading option, users no longer need a broadband network connection to view the content.
In addition, Morega’s sideloading technology uses a sophisticated back-office, standards-based and proprietary authentication, encryption and digital rights management (DRM) system to protect copyrighted material and to assure the delivery of high-quality video entertainment content.
The new patent specifically covers the transcoding, streaming and downloading of premium content from a video source to a mobile platform such as a smartphone or a laptop or tablet computer. It also covers Morega’s approach to track, restrict and monetize premium content via digital rights management (DRM), which leverages both industry standards from the Digital Living Network Alliance (DLNA) and Digital Transmission Content Protection (DTCP), as well as proprietary methods to protect copyrighted material and assure high-quality video when customers securely download content from either a set-top box or directly from the cloud.
