The event this year has drawn execs from traditional and online video companies. Bob Bakish, pres/CEO of Viacom International Networks, Scott Mirer, vp of device partner ecosystem at Netflix, and David Benson, dir of brand strategy EMEA at YouTube are set to participate in the “Mobile Video Explosion” session on Mon. The panel is expected to address key areas of opportunity and growth for advertisers, content owners and distributors in the era of mobile video. Elisabetta Romano, head of TV & media at Ericsson is scheduled to speak on the “News & Content on Mobile: New Trends in Consumer Consumption” panel Thurs. The session will look at how the technology industry is impacting consumption across news, video, music and other content. And did we mention Mark Zuckerberg? The Facebook founder/CEO will be a keynote speaker.

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