World Cup rights holders Univision and ESPN are already posting record digital viewership numbers—and that’s likely to continue. It’s reaffirming a reality understood by the industry: mobile viewing of video continues to explode.

More proof of this trend was released yesterday, in Ooyala’s Q1 2014 Global Video Index. Here are a few highlights:

Growth of Usage Increase:

*Mobile and tablet viewing increased 133% year over year between Q1 2013 and Q1 2014, when considering the number of video plays.

*Mobile viewing in North America has been outpaced by mobile viewing in Europe and Latin America.

Type of Device, Globally:

*Asian-Pacific countries favor Apple devices (82% of video views), while in North America iOS has a 60% share. But in Europe, Middle East and Africa, iOS is barely ahead of Android devices, with 55%. In Latin America, Android has eclipsed iOS with 53% of smartphone plays.

Length of Engagement:

*80% of time watched on connected TVs was for videos longer than 10 minutes. 77% of tablet viewing was for videos longer than 10 minutes. 37% of time watched on mobile devices was for segments of less than 6 minutes. However, when it comes to viewing long-form content (programs more than 30 minutes long), mobile devices were surprisingly active. During the quarter, 35% of mobile viewing was spent watching videos of 30 minutes or more.

The Daily


Comcast Ups Speeds in Utah

Comcast celebrated its own 10G technical milestone Tuesday, announcing it was able to deliver symmetrical 1.25Gbps upload and download speeds over a live production network.

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