Microsoft ’s voting and audience engagement platform Bing Pulse is teaming with CNN and MSNBC to offer direct viewer sentiment during President Obama’s State of the Union speech on Tues. While each net will use the platform in completely different ways, both are expected to provide real-time feedback about the speech. In addition, Bing Pulse’s voting technology will be available for viewers to agree or disagree with what the president has to say, and the results of the sentiment will be shared instantly. Microsoft said the platform will be part of the nets’ coverage of the 2016 presidential elections.

The Daily

Subscribe
Tuesday–September 16

News FAST: Free Channels Rising as Cordless News Destination

Cable news networks saw ratings boosts last week as major breaking news events continued to command viewer attention for days after they broke, but FAST channel in the news space were also a popular destination.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact us at marketing@cynopsis.com, for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.