Microsoft and thePlatform have integrated Microsoft’s digital media technologies, including Microsoft PlayReady and Internet Information Services (IIS) Smooth Streaming, into thePlatform’s mpx video management system. With this integration, premium video providers can deliver protected, high-definition (HD) Web video for both in-home and remote viewing experiences. The solution provides full offline and streaming capabilities across a broad ecosystem of devices spanning Windows-based PCs and Macs.

By implementing IIS Smooth Streaming, a feature of IIS Media Services, thePlatform’s customers can present optimal experiences based on available network bandwidth and device capabilities. IIS Smooth Streaming is a form of dynamic adaptive streaming over HTTP for delivering live and on-demand content that adjusts video quality automatically and scales massively on content distribution networks. thePlatform is also using Transform Manager, which is a server-side transformation engine built into IIS Media Services, to streamline production workflow for content companies by enabling solutions such as encoding once and simultaneously delivering multiple formats.

Microsoft PlayReady technology is widely supported in the industry and draws on the experience gained from more than a decade of investment that Microsoft has made in the development of digital rights management (DRM) technology. By offering Microsoft PlayReady, thePlatform offers content protection technology for publishers on Windows-based PCs and Macs.

Comcast Interactive Media is the first company to combine Microsoft PlayReady and IIS Smooth Streaming technology with thePlatform’s video management services, as part of Comcast’s Xfinity TV service. The technologies are integrated as part of the On Demand video streaming feature on the iPad.

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Scripps Adding Two More Networks

Scripps will launch two free national television networks on July 1. Doozy will serve W25-54 and feature off-network shows like “Storage Wars” and “Married at First Sight.” Defy TV

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