LG Electronics has expanded its offerings for television application developers, content distributors and advertisers with an integrated advertising platform for Smart TV applications. The company’s complete ad solution includes in-app advertising support incorporated into LG’s app development SDK, management and optimization of the publisher’s ad inventory, and ad monetization through LG’s alliance with YuMe.
LG’s global, multi-device platform offers advertisers the immersive engagement of the TV’s large-screen experience combined with the interactive engagement of digital media.
Toyota Motor Sales, U.S.A. is the charter advertiser on LG Smart TVs.
"Toyota customers are watching video online, on their mobile phones and on TV, and we are excited to be able to reach this previously unreachable audience on Smart TVs," said Dionne Colvin, national marketing media manager, Toyota, in a statement.
The LG ad platform, powered by YuMe’s ACE Relevance Engine, is a turnkey solution for publishers, which manages publisher ad inventory to optimize ad CPMs and supports a variety of ad sales models including YuMe’s Connected Audience Network. Because the LG ad platform is integrated into LG Smart TV HDTVs, Blu-ray Disc players, Smart TV Upgraders and other LG Smart TV platforms, advertisers can run their campaigns on these devices as well as other connected CE devices participating in YuMe’s Connected Audience Network.