LG Electronics has expanded its offerings for television application developers, content distributors and advertisers with an integrated advertising platform for Smart TV applications. The company’s complete ad solution includes in-app advertising support incorporated into LG’s app development SDK, management and optimization of the publisher’s ad inventory, and ad monetization through LG’s alliance with YuMe.

LG’s global, multi-device platform offers advertisers the immersive engagement of the TV’s large-screen experience combined with the interactive engagement of digital media.

Toyota Motor Sales, U.S.A. is the charter advertiser on LG Smart TVs.

"Toyota customers are watching video online, on their mobile phones and on TV, and we are excited to be able to reach this previously unreachable audience on Smart TVs," said Dionne Colvin, national marketing media manager, Toyota, in a statement.

The LG ad platform, powered by YuMe’s ACE Relevance Engine, is a turnkey solution for publishers, which manages publisher ad inventory to optimize ad CPMs and supports a variety of ad sales models including YuMe’s Connected Audience Network. Because the LG ad platform is integrated into LG Smart TV HDTVs, Blu-ray Disc players, Smart TV Upgraders and other LG Smart TV platforms, advertisers can run their campaigns on these devices as well as other connected CE devices participating in YuMe’s Connected Audience Network.

The Daily

Subscribe
Wednesday–March 19

FTC Oustings Raise Red Flags For Other Agencies

Washington observers are still reeling after a Tuesday that closed with news that President Trump had fired Democratic FTC Commissioners Rebecca Slaughter and Alvaro Bedoya.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Apr 16
Cablefax 100 Awards CFX100 2025 List to be published 4/16/25
May 7
2025 Faxies Awards Faxies Nominations Open! Final deadline: 3/14/25
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Carley Ashley, [email protected], for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.