icueTV is partnering with SeaChange International to electronically process and fulfill DVD’s and Blu-ray disc orders of SureWest subscribers in Kansas City through the SeaChange T-commerce VOD “Watch & Buy” application. The partnership enables both icueTV and SeaChange to deliver a complete, end-to-end solution for interactive T-commerce. (For more, see SeaChange Helps SureWest Sell DVDs For Home Delivery).

The SeaChange Watch & Buy program includes a lightweight set-top box application, with a customized user interface that will use icueTV’s fully managed back-end order fulfillment service.

SureWest, Kansas City is the first cable operator to deploy the Watch & Buy T-commerce application with SeaChange and icueTV.

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Comcast Remains Confident, Despite Long Road Ahead

Comcast leadership isn’t afraid to acknowledge the long and arduous path toward reaping the results of its adjusted go-to-market strategy, but in the initial stages, the company remains upbeat about the trends it’s identified so far.

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