icueTV Helps SeaChange Launch 'Watch & Buy'
By| September 22, 2011
icueTV is partnering with SeaChange International to electronically process and fulfill DVD’s and Blu-ray disc orders of SureWest subscribers in Kansas City through the SeaChange T-commerce VOD “Watch & Buy” application. The partnership enables both icueTV and SeaChange to deliver a complete, end-to-end solution for interactive T-commerce. (For more, see SeaChange Helps SureWest Sell DVDs For Home Delivery).
The SeaChange Watch & Buy program includes a lightweight set-top box application, with a customized user interface that will use icueTV’s fully managed back-end order fulfillment service.
SureWest, Kansas City is the first cable operator to deploy the Watch & Buy T-commerce application with SeaChange and icueTV.