HLS Flash Player Segues From Ad Insertion
Yospace, a U.K. content distributor specializing in the development of multi-screen streaming, is offering a HLS player for Flash it says “allows broadcasters and content owners to reduce the number of formats it needs to encode and store, while maintaining service for the huge installed base of Flash users during the transition towards HTML5.”? ?
According to Yospace, HLS is becoming a de facto standard protocol to deliver video into HTML5 environments. The development by Yospace “is a component that can be added by developers into an existing Flash-based Player to allow it to consume HLS streams natively,” the company says.
The software behind the HLS Flash Player originally was developed as part of Yospace’s advertising-replacement system, which it says allows broadcasters to tailor online streaming of their linear channels to the interests of individual users.
“The functionality has now been extracted and is available as an SDK for developers to make their Flash Player HLS-stream-compatible,” Yospace explains.?? The new player reportedly reduces the number of formats that need to be distributed and, thus, the CDN charges without reducing the service to any consumer. ?
“While the technical press may be full of talk of the transition to HTML5 and thus the demise of the Flash player, the reality is that this is going to be a long-term process,” says CTO David Springall. “We have developed a solution to allow video publishers to simplify their video-production workflow and increase their delivery efficiency by eliminating the proprietary protocols required by Flash without having to turn their back on a player technology that currently reaches the widest possible audience. Over the time period that will see the transition from Flash to HTML5, we believe this technology offers a practical transitory strategy for online video publishers that will deliver real financial advantages.”