Geodesic's Mobile TV App Makes a Splash in India
Geodesic Limited, a provider of mobile and desktop solutions for instant messaging, VoIP and Internet radio, has a new product, Mundu TV. The service lets users access live and archived TV content from content providers around the world on a range of mobile phones, netbooks, laptops and other Internet devices.
Mundu TV’s mobile app is optimized to run on 2G, 2.5G, 3G and Wi-Fi networks. Mundu TV offers a mix of prime-time TV and movie content from channels across various genres, such as business, news, sports and entertainment, as well as live coverage of events. The app also offers region-specific content. Mundu TV provides TV-like features, including the ability to switch channels and pause live TV.
Mundu TV is available as a downloadable app, or as a white-labeled solution to help carriers and cable operators deliver on the ‘three screen’ promise – providing video content anywhere, anytime via mobile devices, PCs and the set-top box.
During Mundu TV’s 8-month beta, the app saw strong uptake from the Asia Pacific region, where mobile phones are the predominant method of Internet access. During that time, two million people downloaded Geodesic’s Mundu TV app, watching 25 million minutes of viewing. Mundu TV became the number one iPad app in the entertainment category on the Apple App Store in India and the top app on the Nokia Ovi Store. Mundu TV has also experienced strong download and activation numbers in Brazil, Russia, Turkey, Saudi Arabia, Mexico, Thailand, Spain and Italy, contributing to its 315 percent month over month growth rate and 2 million + total users.
Mundu TV is available on a variety of mobile and desktop platforms, including iPhone, Android, Nokia, Windows Mobile, iPad and Blackberry for mobile. On the desktop/laptop/netbook, Mundu TV supports Windows XP, Vista, 2000, 2003 and Windows 7, as well as Apple Mac. In the coming weeks, the app will add support for Android tablets, as well as video-on-demand (VOD) for both the Android and iPhone/iPad platforms. Current subscription pricing runs $6 per month, or $15 per quarter, which includes streaming to both mobile and PC.