Video marketing firm Eyeview recently formed strategic partnerships with TiVo Research and clypd, the TV ad sales platform. The TiVo partnership is expected to enable marketers working with Eyeview to use targeting data to tailor TV advertising content. The deal with clypd seeks to allow Eyeview’s clients to purchase TV advertising from major TV media companies.

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The college football Bowl Season is getting closer, but first we have to make it through conference championships.

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