EPIX Expands To Include Roku, Blu-Ray
Premium entertainment channel EPIX today unveiled apps for download on over one hundred consumer electronic and mobile devices including Android-powered tablets and phones from a variety of manufacturers such as Motorola, HTC and LG; Samsung TVs and Blu-Ray players; Google TV; Roku streaming players; and the BlackBerry PlayBook. This is the next phase of EPIX’s multi-platform strategy as it continues to expand in authentication and multi-screen entertainment.
"This is a big announcement for us," said Chuck Seiber, VP/Marketing for Roku, in an email. "EPIX is the first premium cable movie channel to bring its content to the Roku streaming platform, joining more than 200 other channels already available."?
All EPIX apps are free and allow subscribers who are authenticated via cable, satellite and telco distributors to access over 3,000 EPIX movies plus original programming and extras on demand anywhere there is an Internet connection.
As part of the launch campaign for the apps, EPIX is working with distributors to expand the universe of authenticated subscribers via sampling opportunities among heavy consumers of online video. The EPIX apps will provide all consumers free access to EPIX’s offering of movie trailers, interviews and short form video content. Movie fans will be offered limited free trials to watch EPIX movies and original programs and EPIX will connect those who sample the service to affiliated distributors to subscribe.
EPIX is a joint venture between Viacom, its Paramount Pictures unit, Metro-Goldwyn-Mayer Studios, and Lionsgate. EPIX has made the commitment to deliver the industry’s most expansive online collection of movies, making more than 3,000 titles available on EpixHD.com. The service is available to over 30 million homes nationwide through distribution partners including Charter Communications, Cox Communications, DISH Network, Mediacom Communications, NCTC, Suddenlink Communications and Verizon FiOS.