Ensequence, WE tv, and Wedding Central have partnered to deliver EBIF-enabled in-program interactive TV experiences, including voting and polling with live results, trivia, a live Twitter feed, RSS integration and viewing suggestions with a record/remind feature. The interactive capabilities will be enabled throughout WE tv and Wedding Central’s shows.

The agreement between Ensequence and Rainbow’s WE tv and Wedding Central will enable the networks to leverage the Ensequence iTV Manager interactive platform to deliver interactive TV experiences specifically tailored to each network’s brand environment and content.

The Daily

Subscribe
Monday–November 23

Political Ad Buys Show No Signs of Slowing Down

Political ad spending for 2020 was ginormous—and it can only go up from here.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up