ScanNation will use barcode-management solutions provider NeoMedia Technologies’ NeoSphere barcode creation and management system as well as barcode app NeoReader to create and manage mobile barcode campaigns globally. As part of this new partnership, ScanNation introduces ScanBites, its own proprietary customer survey, feedback, and loyalty platform it claims will "revolutionize the way customer surveys are taken," adding, “Using smartphones and QR code methodology, a business can now receive valuable feedback on their products and services, grow their customer base, and offer loyalty rewards to consumers in real time. This real time survey capability, driven by a QR code call to action, delivers a new way to query the consumer.”

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DirecTV Wants to Be Viewed as a Streaming Company

Video distributors have been forced to adapt to a declining subscriber base, and for DirecTV, that evolution involves getting consumers to view it as a different company than it was 5-10 years ago.

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