TiVo and Cox Communications have entered into an agreement whereby the two companies will offer TiVo Premiere with integrated Cox on demand service to Cox subscribers. This represents the first time that a cable operator will make its entire video on demand (VOD) library available via a retail DVR, and TiVo Premiere will become the first retail product to fully integrate a cable VOD service, along with linear TV and broadband content accessible through TiVo’s user interface and intuitive search capabilities.
As part of the agreement, Cox will promote TiVo Premiere to its subscribers, support TiVo Premiere as an optional set-top, and provide free installation for TiVo Premiere boxes purchased by subscribers at Best Buy and other retail and online outlets including TiVo’s own website. Customers will need a CableCARD for access to Cox services. Cox will promote TiVo Premiere via its website, cross-channel advertising, and via direct marketing to its video and high-speed Internet subscribers.
"We recognize that consumers are attracted to a growing range of devices that enable them to access broadband content and interactive capabilities," said Pat Esser, president of Cox Communications, in a statement.
In addition to having access to Cox’s vast VOD library and advanced TV content, subscribers using a TiVo Premiere box will also be able to enjoy TiVo’s entire suite of advanced features including access to near infinite broadband content including movies and music, remote scheduling, multi-room viewing, interactive applications and TiVoToGo functionality.
Cox plans to make its video on demand service available on TiVo Premiere boxes to subscribers in all its major markets.